Enid Burns, "New Video Game Sites Compete for Readers, Ad Dollars", Clickz.com, Feb.24, 2006.
"Everyone's talking about in-game advertising as a channel to reach the elusive young male audience, but editorial sites that cover video games can help advertisers achieve the same objective. That's why a handful of such sites are readying to launch and compete for gamers, and ad dollars."
"Sites like IGN and GameSpot.com have enough traffic and users, 27 million unique users a month."
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