Saturday, February 25, 2006

Scratchpad: Reaching Gamers Through Web Sites

Enid Burns, "New Video Game Sites Compete for Readers, Ad Dollars",, Feb.24, 2006.

"Everyone's talking about in-game advertising as a channel to reach the elusive young male audience, but editorial sites that cover video games can help advertisers achieve the same objective. That's why a handful of such sites are readying to launch and compete for gamers, and ad dollars."

"Sites like IGN and have enough traffic and users, 27 million unique users a month."

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