Wednesday, February 15, 2006

Scratchpad: Interview with Konami

Dave Edery interviews Michael McHalle, a senior producer at Konami, on ad intergration into Karaoke Revolution Party for Xbox. Highlights:
  • Ad sales are done by Massive, but Konami retains the approval rights for ad content.
  • Ads should be age-appropriate for the audience.
  • Ads should fit the general art style of the game.
  • Konami has a guide with screenshots of the game environment.
  • The process of planning where the ads will go and integrating the ad-serving technology into the game takes time that could've been spent on other work.
  • It would have been nice to store the streaming ads locally on the Xbox.

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