Tuesday, February 21, 2006

J.C. Penney to Open Virtual Store

J.C. Penney will construct a 15,000-square-foot physical manifestation of the virtual store at One Times Square on the corner of 42nd Street and Broadway, New York, in which shoppers can purchase the company's full range of merchandise at interactive kiosks. The store opens on March 3, 2006 and closes on March 26. Shoppers will be able to buy everything in the store at interactive kiosks, which will feature all of the 250,000 items available at the company's web site.

-- Business Week via PSFK

So now a real-life store will look more like a store in Second Life. See more on SL merchandising in the upcoming post.

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