Thursday, March 2, 2006

Uploaded Text: Thesis Proposal

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"This paper is designed to address the latter problem by compiling, arranging and analyzing the existing body of academic and industry knowledge to distill a set of guidelines for advertising in computer games. The main question it seeks to answer is how to design and place in-game advertising in a way that would recognize and respect the limitations of the medium while taking advantage of the unique opportunities it offers."

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