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Wednesday, March 8, 2006
Scratchpad: CNBC Interview with Activision, Nielsen
Ads in games can be persuasive, study shows
", Dec.5, 2005, msnbc.msn.com, accompanied by a
(IE6 only) with Robert A. Kotick, CEO of Activision and a VP of Nielsen.
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I work as an emerging media strategist at Hill, Holliday ad agency in Boston. Have graduated from MIT in August 2006 with an MSc in comparative media studies.
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