Saturday, March 4, 2006

Scratchpad: Alternative Reality Branding

Joyce Schwarz, "Alternate Reality Gaming 101", iMedia Connection, March 03, 2006.

Highlights (verbatim):

- Major brands such as Microsoft, Hasbro, Jet Blue, American Express, Sharp, Audi, Song Airlines and Stella Artois beer are staking out space in the ARG arena.

- You don't want to tell the story; you want the players to tell it to each other.

Many examples of different types of ARG's.



    Great Resource ! Good luck with your research !

  2. Does alternative re-branding cost more money than starting from scratch?

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