"Advertising in videogames is hardly a new concept. The 7UP Cool Spot had a starring role on the SNES and the Sega Genesis. Pepsiman was a hidden character in the Japanese Fighting Vipers, and received his own game as well."
Info: Pepsiman, SLPS-01762, 1999 Kindle Imagine Develop (KID), Sony PlayStation, 1 Player, Running Action, 1 CD ROM (source+images: ex.org, review at gametour, )
James Brightman, "In-Game Ads Ready to Explode", Game Daily, Oct. 19, 2004.
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