"Using OGLE (i.e. OpenGLExtractor) by Eyebeam R&D we can build characters and environments from your favorite video games. OGLE allows for a 'screen grab' operation for 3D data that can then be saved into standard 3D formats. Visit: ogle.eyebeamresearch.org for more information and let Anvil produce real-world objects in full color from your virtual 3D environments."
-- Anvil Prototype
Tuesday, August 15, 2006
GTA-themed Commercial for Coke
The born-again GTA(-like) protagonist does good deeds and drinks Coke in this brilliant commercial for Coke. Using game characters as product endorsers is an old idea (Pac-Man starred in a 7-Up spot in the 1980s) that is being rediscovered.
--YouTube
Earlier:
Case: Fictional and Proxy Brands: Sprunk
--YouTube
Earlier:
Case: Fictional and Proxy Brands: Sprunk
Data: Activision CEO on In-Game Advertising
Activision CEO Bobby Kotick in an analyst call reported by Seeking Alpha:
"...We look at the amount of hours that are consumed by consumers and let's take 18 to 35-year-old males in the U.S. in front of a video game screen. So last year that was roughly 30 billion hours. Then you compare that to television watching which was to the same demographic roughly 30 billion hours. There was $8.5 billion spent on television advertising to 18 to 34-year-old males and there was less than $50 million spent in-game advertising last year. So it's somewhere between $50 million and $8.5 billion."
"...What we've said all along is the biggest limiter right now in establishing a rate card and generating any kind of reasonable revenues is that you don't have a big enough installed base of next-generation hardware that you can use for measurement purposes. That will not change until you have 20 or 30 million units of always-on Internet capable next-generation consoles in the installed base. So you won't start to see it have an impact on our business until, let's say, two or three years from now."
"...We look at the amount of hours that are consumed by consumers and let's take 18 to 35-year-old males in the U.S. in front of a video game screen. So last year that was roughly 30 billion hours. Then you compare that to television watching which was to the same demographic roughly 30 billion hours. There was $8.5 billion spent on television advertising to 18 to 34-year-old males and there was less than $50 million spent in-game advertising last year. So it's somewhere between $50 million and $8.5 billion."
"...What we've said all along is the biggest limiter right now in establishing a rate card and generating any kind of reasonable revenues is that you don't have a big enough installed base of next-generation hardware that you can use for measurement purposes. That will not change until you have 20 or 30 million units of always-on Internet capable next-generation consoles in the installed base. So you won't start to see it have an impact on our business until, let's say, two or three years from now."
Wednesday, August 9, 2006
Acclaim's Nextr MMO to Be Mostly Ad-Supported
"Acclaim Games announces a free, totally brutal massively multiplayer online role-playing game (MMORPG) designed specifically for adult gamers. This M-Rated title is targeted at those looking for an adrenaline soaked experience and aimed squarely at players looking to kick @$$ for free! With no subscriptions, and no charge to download the game, it will be funded mostly by advertising--and (even more radically) the user will be allowed to turn off the in-game adverting if they choose. With Perry's approach, Acclaim is determined to offer truly free gameplay by creating a new kind of advertising model for the industry."
-- press release via Gaming Age
-- press release via Gaming Age
Tuesday, August 8, 2006
Duran Duran To Give Concerts in Second Life
"British band Duran Duran are to create a virtual island within online game Second Life, on which they will perform actual live concerts. The band is the first major group to announce a virtual world presence in the game."
Duran Duran keyboardist Nick Rhodes said: "When I first discovered Second Life a few months ago, I was astounded by the possibilities that were there. "When I started looking at the figures running around, chatting and interacting, I thought this is somewhere between a bizarre virtual reality TV show, a surreal real-life experience and a video game."
-- BBC News, "Duran Duran to Give Virtual Gigs", August 8, 2006
Earlier:
EA To Translate Depeche Mode Song Into Sims Language
Second Life: U2 Concert Report
MTV Overdrive on U2 in SL
Duran Duran keyboardist Nick Rhodes said: "When I first discovered Second Life a few months ago, I was astounded by the possibilities that were there. "When I started looking at the figures running around, chatting and interacting, I thought this is somewhere between a bizarre virtual reality TV show, a surreal real-life experience and a video game."
-- BBC News, "Duran Duran to Give Virtual Gigs", August 8, 2006
Earlier:
EA To Translate Depeche Mode Song Into Sims Language
Second Life: U2 Concert Report
MTV Overdrive on U2 in SL
Starwood Is Constructing a Branded Hotel in Second Life
Starwood Hotels and Resorts -- the company that operates Sheraton, Westin, Four Points and other brands -- is building a new-brand (and brand-new) hotel in Second Life while blogging about the progress. The first real-world Aloft (they spell it aloft) is planned to open its North American doors in 2008, so the Second Life builders are working off a single exterior rendering.
-- via Three Minds @ Organic
x-posted on Adverlab
Friday, July 28, 2006
MLB 2006 Home Run Derby in Second Life
I was looking for a report on the Electric Sheep's baseball simulcast and found something on YouTube. A large-screen QuickTime version is here. Some information on 3pointD, and some - on ESC's blog.
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