Tuesday, August 15, 2006

GTA-themed Commercial for Coke

The born-again GTA(-like) protagonist does good deeds and drinks Coke in this brilliant commercial for Coke. Using game characters as product endorsers is an old idea (Pac-Man starred in a 7-Up spot in the 1980s) that is being rediscovered.

Case: Fictional and Proxy Brands: Sprunk

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