Tuesday, August 8, 2006
Starwood Is Constructing a Branded Hotel in Second Life
Starwood Hotels and Resorts -- the company that operates Sheraton, Westin, Four Points and other brands -- is building a new-brand (and brand-new) hotel in Second Life while blogging about the progress. The first real-world Aloft (they spell it aloft) is planned to open its North American doors in 2008, so the Second Life builders are working off a single exterior rendering.
-- via Three Minds @ Organic
x-posted on Adverlab