Monday, October 2, 2006
Opinion: OMMA Advergame Panelists Biased
IGA's Darren Herman blogs about the recent OMMA panel on advergaming, calling it a farce. Hard to disagree. While advergaming has clear advantages in certain situations for certain demographics, I don't see how you can make a sweeping argument in favor of advergaming over in-game advertising (or the other way around).