Media Post: "Games built around a brand, or advergames, are often a better option for marketers than placing ads within a game, a panel of executives said Tuesday at the OMMA conference in New York.
Advergames usually are relatively cheap to produce, and simple to distribute, the executives said. What's more, advergames don't require the same degree of coordination between different parties as ads served while consumers are playing a game."
Of course, all panelists were from the advergaming companies. Blah.