Friday, April 14, 2006
News: IGA To Publish Dynamic Ads in Mobile Phones
"In-Game Advertising Goes Mobile", press release, Exit Games, March 21, 2006 (pdf):
IGA Worldwide and Exit Games today announced a partnership to enable the world’s first mobile in-game advertising solution. Neutron, Exit Games’ leading multi-player solution for mobile phones, will be integrated with IGA Worldwide’s ad-serving platform the Radial Network, to enable advertisers to reach consumers via mobile games.
Using Neutron, game publishers can create in-game advertising that can be dynamically updated (DIGA) for mobile phone games running Java, BREW or Adobe Flash Lite. By using the Radial Network advertisers will be able to update, change, geo-target and receive detailed reports on their mobile campaigns."