Joyce Schwarz, "Alternate Reality Gaming 101", iMedia Connection, March 03, 2006.
Highlights (verbatim):
- Major brands such as Microsoft, Hasbro, Jet Blue, American Express, Sharp, Audi, Song Airlines and Stella Artois beer are staking out space in the ARG arena.
- You don't want to tell the story; you want the players to tell it to each other.
Many examples of different types of ARG's.
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You may find my recent post about the impact of ARGs and their ROI helpful too. :)
ReplyDeleteWow! Thanks a lot, Christy.
ReplyDeletehttp://www.iht.com/articles/2006/03/05/business/ad06.php
ReplyDeletehttp://www.washingtonpost.com/wp-dyn/content/article/2006/03/01/AR2006030102285.html
Great Resource ! Good luck with your research !
Does alternative re-branding cost more money than starting from scratch?
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Sam
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