Thursday, July 27, 2006

Porting Doom into Doom 3

You've probably heard about Massive launching interactive ads for Toyota in Anarchy Online (if not, here's a report by Business Week). This paper on Fully Interactive Surfaces in Doom 3 explores a more advanced kind of interactivity -- the authors have embedded the original Doom into the game released a decade later. I wonder if we will soon start seeing advergames inside larger titles.

1 comment:

  1. hope you happy.
    like your blog.

    do you play the wow game.