Thursday, January 12, 2006
News: Ads for Subway in Counter Strike by Engage
Engage is the newest addition to the handful of intermediaries that help advertisers place their stuff into games. Their site features the first case-study involving Subway, and Gamecloud has confirmed that the ads for the sandwich maker were placed in Counter Strike (image from Joystiq). Update: Here's a long feature from Ars Technica about how the ads were placed.