BrandNoise: "Video games are leading the way with how people interact with media entertainment. The way people play games now often shapes how they interact socially. The trouble is that a lot of this innovation stays in the gaming world and does not move over to more mainstream media - namely TV." The assumptions:
Many gamers use VOIP features to communicate with each other in-game;
This interaction is based on the common interests shared by the players;
TV shows with strong fan bases could consider enabling VOIP interaction over their shows.
Counter-argument: In-game voice communications are goal driven; that is, VOIP enables gamers to create a common winning strategy faster than an already existing channel - text chat. For the TV VOIP model to succeed, the shows need to be goal-oriented as well.