Branded background, an interstitial and banners (linking to this site) for the US Army on Gamespot.com.
Wednesday, May 10, 2006
US Army Brands Gamespot
Branded background, an interstitial and banners (linking to this site) for the US Army on Gamespot.com.
News: Advertisers Ramp Up Presence at E3
"Does E3 Amount to a Video Game Upfront?", Zachary Rodgers, May 10, 2006, Clickz.com
"Brands and their agencies are all over E3 this year, and they've booked wall-to-wall meetings with ad sales execs at the game studios and with the in-game ad firms that represent their games."
"Brands and their agencies are all over E3 this year, and they've booked wall-to-wall meetings with ad sales execs at the game studios and with the in-game ad firms that represent their games."
Saturday, May 6, 2006
News: Contextual Ads in Adult Games for PSP
"UnWired Brings Erotic Games, Product Placement to PSP", Todd Lewis, 2005-11-17, AVN Online.
"Mobile content and delivery specialist UnWired is developing a series of downloadable erotic games for Sony’s PlayStation Portable. The products will feature adult stars, and the company hopes to delve further into adult product placement vehicles in the future.
These games will be innovative in the sense that if the gamer plays online using the Wi-Fi capability of the machine, he will be able to see advertising on billboards, clips on a TV screen, read magazine articles, and see a different logo on a character’s T-shirt throughout the game. He can automatically get directed into any predefined website through the game. These parts will be dynamically updated in the game itself while the user is playing."
- Screenshots (not safe for work)
- Write-up on Fleshbot
"Mobile content and delivery specialist UnWired is developing a series of downloadable erotic games for Sony’s PlayStation Portable. The products will feature adult stars, and the company hopes to delve further into adult product placement vehicles in the future.
These games will be innovative in the sense that if the gamer plays online using the Wi-Fi capability of the machine, he will be able to see advertising on billboards, clips on a TV screen, read magazine articles, and see a different logo on a character’s T-shirt throughout the game. He can automatically get directed into any predefined website through the game. These parts will be dynamically updated in the game itself while the user is playing."
- Screenshots (not safe for work)
- Write-up on Fleshbot
Monday, May 1, 2006
Exent's Tech Places Ads in Old, Pirated Games
I'm not sure how exactly this works, but there's a new player on the in-game advertising field - Exent Technologies - that claims its technology can put ads in the games that are already on the market through either legitimate or pirate channels. Some bits from the press release:
- The solution allows for the enablement of in-game ads without the need to access the video game's source code or any SDK integration.
- Exent provides, through its patent-pending technology, the only solution that allows publishers to easily add in-game advertising capabilities at any stage of the product life cycle - during development, post-production and even after the games have been deployed and installed on users' machines.
- Apply in-game advertising for games that were never equipped to have it enabled, even for games already purchased and used by consumers.
- Identify pirated copies and create campaigns to salvage revenues from them, no matter how old the title is and when it is cracked.
Wednesday, April 26, 2006
Update: Microsoft to Acquire Massive
UPDATE [April 27, 06]: NY Times, "Microsoft Is Said to Be Near Deal to Buy Ad Technology", Matt Richtel.
"Microsoft is close to reaching a deal to buy Massive Incorporated, which makes technology that inserts advertisements into video games, a member of Massive's board said yesterday.
The board member, Douglas P. Miscoll, a partner with the venture capital firm Newlight Associates, said the price was $200 million to $400 million, but he declined to be more specific.
He said the deal was not yet signed and that it could yet fall through. The deal "has not yet closed," Mr. Miscoll said, "but we think we're on track." He said his firm had invested around $4 million in Massive. [...]
The notion that Sony might reject ads placed by Massive "is a possibility, but it may not in fact be the way things turn out," Mr. Miscoll said. He added that Sony or others, even if they compete with Microsoft, may not be able to resist accepting Massive's advertising because 'the economics of the Massive network to the video game publishers are very compelling.'"
"Microsoft is close to reaching a deal to buy Massive Incorporated, which makes technology that inserts advertisements into video games, a member of Massive's board said yesterday.
The board member, Douglas P. Miscoll, a partner with the venture capital firm Newlight Associates, said the price was $200 million to $400 million, but he declined to be more specific.
He said the deal was not yet signed and that it could yet fall through. The deal "has not yet closed," Mr. Miscoll said, "but we think we're on track." He said his firm had invested around $4 million in Massive. [...]
The notion that Sony might reject ads placed by Massive "is a possibility, but it may not in fact be the way things turn out," Mr. Miscoll said. He added that Sony or others, even if they compete with Microsoft, may not be able to resist accepting Massive's advertising because 'the economics of the Massive network to the video game publishers are very compelling.'"
News: Microsoft to Acquire Massive
"Microsoft is said to be planning to buy in-game advertising heavyweight Massive in a deal worth $200 million to $400 million, the Wall Street Journal is reporting.
According to the Journal (paid subscription required), Microsoft expects to acquire the 80-person New York City outfit in a bid to bring the technology behind much of the ads found in video games today in-house."
-- CNet
Update: Got a copy of WSJ, here are the highlights, verbatim:
-- "Microsoft plans to announce next week an agreement to buy the New York company, said people familiar with the situation. People familiar with the matter estimated the deal to be valued at $200 to $400 million."
--"Microsoft is testing its ad-brokering system, called AdCenter, in the U.S. and several markets around the world. The software giant plans to tie its brokering service with Massive's network, said people familiar with the company's plan. Microsoft's long-term goal is to have one online service that advertisers can go to buy ads across a broad range of Microsoft products. For now the Massive network will be part of a palette of advertising offerings Microsoft salesmen will offer clients, the person said."
--"Advertisers spent about $56 million on advertisements in videogames last year, up from $34 million the prior year."
--"So far, Massive mainly delivers ads into games for personal computers, which are commonly connected to the Internet. But a bigger opportunity lies in delivering ads to systems such as Xbox 360, Sony Corp's forthcoming Playstation 3 and other consoles that account for most of the industry's sales. [...] Massive, in fact, has quietly begun delivering ads into games for the Xbox including Ubisoft's action title, "Rainbow Six Lockdown".
Robert A Guth, Nick Wingfield, "Microsoft's 'Massive' Move Into Game Ads", Wall Street Journal, April 26, 2006, p.B1
According to the Journal (paid subscription required), Microsoft expects to acquire the 80-person New York City outfit in a bid to bring the technology behind much of the ads found in video games today in-house."
-- CNet
Update: Got a copy of WSJ, here are the highlights, verbatim:
-- "Microsoft plans to announce next week an agreement to buy the New York company, said people familiar with the situation. People familiar with the matter estimated the deal to be valued at $200 to $400 million."
--"Microsoft is testing its ad-brokering system, called AdCenter, in the U.S. and several markets around the world. The software giant plans to tie its brokering service with Massive's network, said people familiar with the company's plan. Microsoft's long-term goal is to have one online service that advertisers can go to buy ads across a broad range of Microsoft products. For now the Massive network will be part of a palette of advertising offerings Microsoft salesmen will offer clients, the person said."
--"Advertisers spent about $56 million on advertisements in videogames last year, up from $34 million the prior year."
--"So far, Massive mainly delivers ads into games for personal computers, which are commonly connected to the Internet. But a bigger opportunity lies in delivering ads to systems such as Xbox 360, Sony Corp's forthcoming Playstation 3 and other consoles that account for most of the industry's sales. [...] Massive, in fact, has quietly begun delivering ads into games for the Xbox including Ubisoft's action title, "Rainbow Six Lockdown".
Robert A Guth, Nick Wingfield, "Microsoft's 'Massive' Move Into Game Ads", Wall Street Journal, April 26, 2006, p.B1
Tuesday, April 18, 2006
Data Point: In-Game Ad Market To Reach $432M by 2010
"Digital Ads Expected to Hit $23B by 2010"
Enid Burns, February 21, 2006, Clickz.com
"A new report from analyst firm Parks Associates forecasts across-the-board growth in digital media segments. New categories like in-game advertising and mobile will show the highest gains, according to the study, likely because they're starting from a lower base.
Emerging categories like rich media, in-game, and mobile advertising will show the most growth, according to the report. Internet rich-media ads are expected to experience a 31 percent compounded annual growth rate by 2010. The format will bring in an estimated $5.7 billion. In-game advertising will grow by at least 50 percent annually to $432 million. Advertising on a mobile platform is due to reach $2 billion."
Enid Burns, February 21, 2006, Clickz.com
"A new report from analyst firm Parks Associates forecasts across-the-board growth in digital media segments. New categories like in-game advertising and mobile will show the highest gains, according to the study, likely because they're starting from a lower base.
Emerging categories like rich media, in-game, and mobile advertising will show the most growth, according to the report. Internet rich-media ads are expected to experience a 31 percent compounded annual growth rate by 2010. The format will bring in an estimated $5.7 billion. In-game advertising will grow by at least 50 percent annually to $432 million. Advertising on a mobile platform is due to reach $2 billion."
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